Telling the Story of Fair Trade and Sustainable Farming
As I flew home from what I consider one of my most amazing experiences, I was wondering how do I tell the story of Fair Trade and Sustainable Farming? How do I tell the story of my time in Costa Rica? How do I tell the story of William and all the farmers I met? How do I explain the importance of C.A.F.E. Practices and Fair Trade?
Today as I got back to my life in Chicago, people would ask me about my adventure. I made an attempt. I got polite looks and smiles. "Yeah, but did you go on the Zip Line?"I was asked. I got puzzled looks as I talked about counting coffee berries and measuring to the nearest shade trees.
So how do I do it? I think it's so important that people understand what fair trade means, not only to the farmers at Coope Tarrazu or Coope Dota, but to the farmer in Africa, or the wood harvester who makes sure the wood is being replaced in the forest.
I bought a cup of coffee from my local Starbucks, and I thought about what goes into that cup of coffee. After going up and down those mountains, and seeing what goes on in a coffee plantation, it is hard work, and these people need to be paid accordingly.
Starbucks pays a good price for coffee. It is certainly more than the average coffee purveyor. C.A.F.E. Practices means not only a fair price for coffee, but that money is going back into the community to improve the lives of those who live there.
So the best way for me to tell the story, is to make sure my family and friends understand that William, Jorge, and all the other farmers deserve a good life, and that fair trade practices are the best way to accomplish that.
Charlie

































